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HOW TO PLAY

WORST IDEA WINS™ challenges you to come up with the craziest, wildest Ad possible, with the help of a shared PRODUCT card, along with cards representing the 5 parts of every good (or bad) commercial: 

The SETTING, the CHARACTER, the ACTION, the TWIST, and the ANNOUNCER.

BUILD YOUR WORST AD

  • Product Card

    PRODUCT

    The products are 100% fictitious and 1000% bonkers. In real life, they’d either be banned, recalled, or end up in the ‘Last Chance’ bin next to the week-old sushi.

  • Setting Card

    SETTING

    Where the commercial starts. Usually something attention-grabbing. And in this case, often common-decency-assaulting.

  • Character Card

    CHARACTER

    Celebrities, historical figures, random middle schoolers, pro athletes, and more. If they breathe oxygen and would happily get paid to appear in a TV ad, they’re in here.

  • Action Card

    ACTION

    What the CHARACTER is doing with the PRODUCT card. Which is usually something he/she should most definitely not be doing if he/she had any damn common sense, morals, or scruples.

  • Twist Card

    TWIST

    Great commercials keep your attention right to the end. Especially ones where naughty, disgusting, or otherwise pearl-clutching moments appear before your horrified eyes.

  • Announcer Card

    ANNOUNCER

    Time to sell, sell, sell! Every commercial ends with a memorable message about the PRODUCT. Will it improve your life? Or give you a communicable disease? Yes and probably yes.

THE GOAL

Be the first player to win a million dollars from selling your winning ads.

CAN’T WAIT TO PLAY? US EITHER. LET’S PARTY!

Join our email list to be the first to know when the Kickstarter launches, or if you already have a Kickstarter account set up, follow the project now! And then share it with everyone you know…well, at least everyone you know who is cool with All Day Rectal Thermometers, Boner Concealer Boxer Shorts, and other horrifically hilarious products and scenarios.